From Patient Frustration to Innovation: The Story of Snapz Tasty Bands

Snapz was founded by Jennifer Moody Stubaus, CPA, alongside her husband Mark Stubaus, after Jennifer experienced orthodontic treatment firsthand as an adult patient.

Balancing a professional lifestyle while wearing braces highlighted a number of small, everyday challenges — particularly the desire for a cleaner, fresher feeling throughout the day. While traditional orthodontic elastics fulfill their clinical function, they often do little to enhance the daily patient experience.

This insight led to a simple but impactful question:
What if orthodontic elastics could do more than just function?

Snapz Tasty Bands were developed to support treatment while also improving how it feels for patients to stay consistent with wear. By addressing a subtle but constant friction point, Snapz aims to contribute to better compliance and a more positive overall treatment experience.

In this video, the founders share the origin story behind Snapz and the thinking that shaped its development.